The Direct Selling Business Model (How to Make It Work for You)

ASEA's direct selling mentioned on Jarrod Loans

If you are on any kind of social media, it’s unlikely you can make it through even one day without reading all about how one of your high school acquaintances is making all of their dreams come true thanks to the direct selling company they began working for just a few months prior.

While there is much negativity spread about direct selling companies, in reality, these companies have developed a business model that has worked for decades and will continue to work for anyone driven to sell. Here are some advantages of the direct sales business model that have helped these companies and their representatives find so much success.

Understanding the Direct Selling Business Model

Direct selling companies can offer you an alternative to the traditional 9 to 5 job, giving you a way to make money, but the ability to make that job work around your own personal schedule. People working for these companies pay a fee to get started, then make a commission on the products that they sell. Some of the most well-known of these companies include Mary Kay, Jamberry, Tupperware, DoTerra, and ASEA, all of which have been around long enough to establish themselves as legitimate companies that offer a product consumers want. Like any successful business, they offer a product that fills a need in the marketplace.

Lower Overhead

Choosing to sign on with a direct selling company means a lot less overhead up front for you, compared with opening a traditional brick-and-mortar business. To start your own business from the ground up, you’d need to invest in a storefront or domain name, ingredients or items necessary to create your product, marketing and advertising material, and so much more. When you do direct sales, however, the initial fee you pay gets you everything you need to start, including products, marketing materials, and in many cases even a free website.

Less Risk

Having less overhead leaves you with less financial risk. Rather than having to blaze a trail yourself, you can follow the path others have created to find your own success with the company. Instead of having to focus on getting started, you can be off and running making sales from day one when you choose direct sales.

Strong Personal Relationships

The direct selling model is based on establishing and strengthening relationships with the people closest to you, while giving you the opportunity to network and meet new people. Successful direct sellers are able to use their own personal story to connect with friends and potential customers. This allows them to prove not only that the product they are selling works, but that this lifestyle they’ve created is worth becoming a part of and can easily be achieved by anyone else looking for the same results and success. Proving that this company has changed your life will allow you to help others change theirs.


One of the best aspects of the direct selling business model is the compensation plan. Each company compensates their employees differently, so it’s wise to find the company that meets your needs in that regard. Rather than getting paid one flat rate regardless of whether you have a good day or a bad day, being paid commission on the products you sell prevents you from being limited in the income you are capable of making.

A Plan for Work, A Plan for Life

An important thing to remember when choosing direct sales for your career path is that the opportunities you’re afforded as a result of the direct selling business model will truly change your life. You should choose something you are passionate about whether it is Mary Kay Beauty products or ASEA supplements. Finding not only compensation but also recognition for the great work you’re doing will have a positive effect on your life and the way you live it. If selling is a talent you find in your repertoire, direct selling is definitely an avenue to consider to strengthen your selling skills, while allowing you to reach your full potential within the career field.

The Direct Selling Business Model (How to Make It work for You). Retrieved on February 9, 2017.